Updated: Feb 3

I have been in the data & analytics space since the time they used to call it "decision support systems." Hopefully, this does not make me unemployable. I need to emphasize that in all the years, I have rarely been impressed by any technology as I have by Snowflake. I get little credit for that because everyone seems to be getting it too.

Snowflake's use among customers more than tripled last year to make it to #1 fastest growing software company, Okta Inc. said Tuesday in its annual Businesses @ Work report, which tracks the popularity of corporate software.

Snowflake Inc. is a cloud-based data-warehousing vendor that was founded in 2012. It has raised more than $900 million in venture capital and is based in San Mateo, California. Bob Muglia publicly launched it in 2014 after two years in stealth mode.

What makes the platform so amazing? It provides a data warehouse that is faster, easier to use, and far more flexible than traditional data warehouse offerings. Snowflake's data warehouse is not built on an existing legacydatabase or "big data" software platform such as Hadoop. It was architected from the ground up to take full advantage of cloud capabilities and is a fully relational ANSI SQL engine. Access, storage, and services (access) are all separate, offering flexibility and scale without delay or disruption, even while queries are running. OMG.

Security is second-to-none, it runs on any of the big cloud vendors, it offers features such as time-travel that were once the exclusivity of much more expensive competitors like Teradata, and cloning a database copy is...instantaneous. Finally, it ingests JSON natively (you can query it immediately after ingestion), and you can even serve your data lake on this platform for structured and semi-structured data anyway - a good, simplifying start!

It can be a great addition to your Modern Data Platform.

Of course, you will have to check that out yourself, but it does this at a fraction of the annual fees that others charge. Rest assured that they are now on their competitors' radars, and we already see the likes of AWS Redshift modifying their offerings and cutting their licensing fees. Customers do win in competitive environments.

Here is a link to their resources. Take a look at The Total Economic Impac Of Snowflake Data Warehouse-As-A-Service to guide you on the business case.


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